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4,933,165

No, this number is not the population of Harris County. But close, the current population of Harris County is 4,092,459. Rather, this is a US patent number filed by Merck & Co. on June 12, 1990. This patent was for a medication that combined a cholesterol lowering drug (statin) with CoQ10. It is apparent by reading this US patent document, that Merck was aware of the fact that statin drugs reduce CoQ10 levels, and it’s subsequent negative impact this depletion has to the human cardiovascular system. As far as I know, a drug using this patent never made it to market.

You would think by now it is common knowledge that statin drugs deplete CoQ10. The science has been clear about it for almost 30 years. In fact, thirteen controlled studies were conducted between 1990-2004 that demonstrated a range of a 19-54% decrease in CoQ10 levels due to statin therapy used to lower cholesterol. But I will tell you that I still see far too many patients that have been prescribed a cholesterol lowering medication like Zocor, Lipitor, or Crestor, and do not routinely take a CoQ10 supplement. If you were prescribed a statin drug to lower your cholesterol, did your doctor also tell you to concomitantly take CoQ10?

Out of the top 10 prescribed drugs in the U.S., Zocor is #2 and Lipitor is #7. Ironic that such a commonly prescribed medication to help patients with cardiovascular disease actually causes cardiovascular disease.

CoQ10 became available as a dietary supplement in 1990. Prior to this time, you could only get it as a prescription drug. If you spend some time investigating some of the amazing health benefits from supplementing with CoQ10, you will want to run to the store and buy some. But don’t, not yet anyway. Yes, it is an awesome supplement to take. I take about 100 mg/day, every day. But there is always more to the story than popping some pills that have been deemed good for you.

Many people watch TV while half asleep in the evenings. A perfect time to slip us a covert advertising message. That being said, have you seen the Qunol CoQ10 TV commercial? You must have, it runs ad nauseam. About the only way you could have missed it is if you do not own a TV. Here is a link if you wish to view.

https://www.youtube.com/watch?v=5wNgxNofUTM

If you were not paying close attention, you would think Qunol is the #1 cardiologist recommended CoQ10 supplement. This commercial is only giving us a few seconds to spot it, but notice the fine print and the clever use of footnotes. Honestly, you have to go to their website to untangle the real story. But after all the smoke and mirrors, what you see is that Qunol is not the #1 cardiologist recommenced CoQ10, rather, it uses the #1 cardiologist recommended form of CoQ10. That’s a huge difference. And a disingenuous advertisement.

But the deception does not stop there. I admit, at first I was impressed that so many cardiologists would even recommend a CoQ10 supplement, much less a very specific type. So where did that statistic come from? It sounds legit….right? But follow the footnotes. Qunol is referencing a survey done in 2016 by AlphaImpactRx. This is where it gets murky. AlphalmpactRx is a company that seems to have many different names and associations but more concerning is that most if not all of their surveyed accumulated data, can not be tracked or much less verified. So you must question if the statement,

“#1 cardiologist recommended form of CoQ10” really holds any value at all.

Read how AlphalmpactRx describes their product or services and see what you think.

AlphaImpactRx, Inc. operates as a provider of research-based insights to biopharmaceutical and consumer health companies. The Company provides market research to help its global healthcare clients make informed and timely business decisions to develop and market their products.

Sounds like they do marketing for drug and consumer health companies for the purpose of promoting their products. Nothing wrong there. Simply a company delivering a product or service for a client. What is not so benign is the method by which they accumulate and present seemingly meaningful data from credible sources.

Qunol’s footnote reference was AlphaImpactRx ProVoice Survey. So I did some searches using that wording. You will see that for AlphalmpactRx, business is good. Do any of these statements look familiar? For sake of readability I left off the multiple footnote symbols.

Flonase Allergy Relief is the Number 1 doctor recommended allergy brand.


Cepacol, the #1 doctor recommended OTC sore throat lozenge in the U.S.


Today Delsym is the #1 12-hour cough medicine with an advanced time-release formula.

Children’s Delsym is the #1 pediatrician recommended children’s 12-hour cough suppressant.


Bayer is the #1 doctor recommended aspiring brand.


Prilosec OTC, the #1 Doctor recommended over-the-counter medicine for the treatment of frequent heartburn.


YoBaby Organic Yogurt - #1 Pediatrician Recommended.


Genius 3Dmammogram, #1 breast tomosynthesis exam referred by OBGYN.


Desitin Maximum Strength Diaper Rash Paste, The #1 choice of pediatricians and parents.

Align Is The #1 Doctor Recommended Probiotic.

Enfamil is the #1 Infant Formula brand recommended by pediatricians.


CeraVe, the #1 dermatologist recommended skincare brand.


Flintstones Complete Chewable Vitamin, Pediatricians #1 choice.


PreserVision Eye Vitamin AREDS 2 , #1 Doctor recommended brand.


Gerber Soothe Probiotic Colic Drops, From the makers of the no. 1 pediatrician recommended brand for colic.


Medela is the #1 Physician Recommended Breast Pump Product in the U.S.

Aquaphor Healing Ointment is the #1 dermatologist recommended brand for dry, cracked skin and minor wound care.


REMfresh, #1 recommended modified-release melatonin brand and #1 recommended melatonin brand overall.

These next three products are owned by the same company. I bet they got a group discount on their surveys.

Fiber Choice is the #1 gastroenterologist-recommended chewable prebiotic fiber supplement.


IBgard Is the #1 Gastroenterologist Recommended Peppermint Oil For Patients with IBS.

FDgard, #1 Gastroenterologist recommended among gastroenterologists who recommended herbal products for functional dyspepsia.

Now it makes sense. I always wondered why so many pediatricians would recommend Flintstones vitamins. Or how did Align become the most recommended probiotic?? You see these “surveys” are crafted and targeted in such a way as to create a marketing message to most benefit the supplier. I get that, business as usual. But as a consumer, we get the impression that these “surveys” are unbiased and supported by credible professionals. At the end of the day...buyer beware.

Regarding the use of CoQ10. Ask me... it’s too important.

There is some information you shouldn't get from a second hand source.



© 2018 DR. BRITTAIN. ALL RIGHTS RESERVED.

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